With Email accounts increasing worldwide and email marketing showing up to 40 times more effective than Facebook/Twitter etc, how is it that technologies often don’t follow the industry expected road map?
We all hate SPAM, and unnecessary emails, and work on solutions to filter them, but why are so many sent? Around 10 years ago, many industry experts predicted the beginning of the demise of email, yet 10 years on it is still the most effective digital tool for marketing. Many years ago, a similar death was predicated for SMS and yet 25 years on it is still a huge form of communication…

So, it seems that basically, we can develop, innovate, and plan, but ultimately the users at large will decide what tools they wish to use, often bucking predicted trends.

10 amazing email facts

Why marketers keep sending emails

Actual URL’s are becoming less important, as more and more internet usage is through applications and interfaces rather than web browsers, are cloud services through simple HTML client interfaces becoming outdated? Certainly slower than through a mobile app or software client program.

We are working on exciting new multi platform services, so that services can be used quickly and efficiently through all devices, smartphones, tablets, pcs and watches(??)

Our recent travels round all of EWOS’ Opco’s. Norway, Chile and Canada, rolling out the new IT Service Desk and training the IT teams in each company.

Keeping up to date with systems, services, applications and software can be difficult. To help us at net.IT do this we have subscribed to an elearning program as well as our own testing of new applications, solutions and platforms. New monthly training days start next month!